Reputation
What Is Online Reputation Management? A Plain-English Guide
Online reputation management, explained without the jargon — what it is, how it works, and when you need it.
Ed Cilurso
July 10, 2026
Author
Ed Cilurso
VP of Operations, ReputationTeam
About Ed Cilurso
Ed Cilurso leads reputation strategy at ReputationTeam, a WebiMax company, where he has spent more than a decade helping brands, executives, and individuals take control of how they appear online.
Ed has guided hundreds of clients through everything from routine review management to full-scale crisis response — turning damaging search results into pages clients are proud of. His work has been featured alongside ReputationTeam's #1 rankings from Business.com and Newsweek.
When he's not dissecting Google's latest algorithm shift or the rise of AI search, Ed writes practical, no-nonsense guides on protecting your name, your business, and your peace of mind online.
Articles by Ed Cilurso
Reputation
Your Google First Page Is Your Business Card — Treat It That Way
93% of impressions start with a search. Here's how to audit and own your first page of Google results.
Ed Cilurso
July 2, 2026
Reputation
AI Search Is Rewriting Reputations — Is Yours Ready?
ChatGPT, Gemini, and AI Overviews now summarize your reputation in a sentence. Here's how to influence what they say.
Ed Cilurso
June 24, 2026
Reputation
Personal Branding for Executives: A 90-Day Playbook
A practical quarter-long plan to build an executive presence that dominates your search results.
Ed Cilurso
June 12, 2026
Reputation
The Real Cost of One Negative Search Result
Research shows a single negative article on page one can cost you up to 22% of potential customers.
Ed Cilurso
May 28, 2026
Reputation
Rebuilding Trust After Bad Press: What Actually Works
Bad press fades — if you follow through. The proven sequence for recovering your narrative after negative coverage.
Ed Cilurso
May 14, 2026
Reviews
How to Respond to Negative Reviews (Templates Included)
The right response can turn a 1-star review into a customer-winning moment. Here's exactly what to say.
Ed Cilurso
July 8, 2026
Reviews
Can Google Reviews Be Removed? Yes — Here's When
Fake, off-topic, and policy-violating Google reviews can be removed. Learn which qualify and how to flag them.
Ed Cilurso
June 30, 2026
Reviews
The Ethical Way to Get More 5-Star Reviews
No fake reviews, no bribes — just a repeatable system that turns happy customers into vocal advocates.
Ed Cilurso
June 18, 2026
Reviews
Why Yelp Hides Your Best Reviews — and What to Do About It
Yelp's recommendation software filters out legitimate 5-star reviews every day. Here's how it works.
Ed Cilurso
June 4, 2026
Reviews
Fake Reviews From Competitors: How to Fight Back
Review bombing and competitor sabotage are real. Here's how to identify, document, and remove coordinated fake reviews.
Ed Cilurso
May 20, 2026
Reviews
Review Management at Scale: A Multi-Location Playbook
Ten locations or a thousand — the principles are the same. Centralize monitoring, localize responses.
Ed Cilurso
May 6, 2026
Monitoring
Reputation Monitoring 101: Why You Can't Fix What You Can't See
Most reputation damage compounds silently for months before anyone notices. Monitoring is the early-warning system.
Ed Cilurso
July 6, 2026
Monitoring
Google Alerts Isn't Enough — Here's What It Misses
Google Alerts catches a fraction of what's said about you. Learn what slips through and how to close the gaps.
Ed Cilurso
June 20, 2026
Monitoring
The 5 Reputation Metrics Worth Tracking (and 3 That Aren't)
Sentiment ratio, first-page ownership, review velocity — the numbers that actually predict reputation health.
Ed Cilurso
June 6, 2026
Monitoring
Social Media Monitoring: Catching Fires While They're Sparks
Viral complaints start small. A practical guide to spotting social media threats in the first hour, not the first headline.
Ed Cilurso
May 22, 2026
Monitoring
Why Executives Need Personal Reputation Monitoring
Your company monitors its brand. But attackers, short-sellers, and journalists target the people at the top.
Ed Cilurso
May 8, 2026
Crisis Response
The First 24 Hours of a Reputation Crisis: A Step-by-Step Guide
What you do in the first day determines the next six months. The exact sequence for hour one through hour twenty-four.
Ed Cilurso
July 4, 2026
Crisis Response
7 Crisis Communication Mistakes That Make Everything Worse
From the non-apology to the legal-sounding statement — the unforced errors that turn bad days into bad quarters.
Ed Cilurso
June 26, 2026
Crisis Response
Under Attack Online? Your Rapid-Response Plan
Targeted harassment, smear campaigns, and coordinated attacks demand a different playbook than ordinary bad press.
Ed Cilurso
June 10, 2026