Author
VP of Operations, ReputationTeam
Ed Cilurso leads reputation strategy at ReputationTeam, a WebiMax company, where he has spent more than a decade helping brands, executives, and individuals take control of how they appear online.
Ed has guided hundreds of clients through everything from routine review management to full-scale crisis response — turning damaging search results into pages clients are proud of. His work has been featured alongside ReputationTeam's #1 rankings from Business.com and Newsweek.
When he's not dissecting Google's latest algorithm shift or the rise of AI search, Ed writes practical, no-nonsense guides on protecting your name, your business, and your peace of mind online.
MonitoringLearn how to set up real-time executive reputation alerts, choose monitoring sources, prioritize threats, and route notifications without overwhelming your team.
October 12, 2026
MonitoringDiscover the conversations most brands miss. Learn how to monitor news aggregators, niche publications, and forums to identify reputation risks before they spread.
October 5, 2026
MonitoringBuild a practical monitoring routine for your name and business. Learn when monthly checks are enough, when to search more often, and what to look for in your results.
September 30, 2026
MonitoringGo beyond counting brand mentions. Learn how sentiment analysis reveals customer attitudes, highlights recurring issues, and helps you spot changes in public perception.
September 28, 2026
ReviewsA 1-star review is not always a lost customer. Explore real case studies and a six-step recovery process for resolving complaints and rebuilding trust.
September 23, 2026
ReviewsA harsh review can hurt, but a damaging review is not automatically unlawful. Learn how to separate legitimate criticism from potentially defamatory claims and take evidence-based action.
September 21, 2026
ReviewsA brand mentioned on Reddit can mean many things. Learn how to understand the conversation, decide when to respond, and protect your reputation without making the situation worse.
September 17, 2026
ReviewsA sudden wave of suspicious reviews can damage an Amazon listing before a seller has time to understand what happened. Learn how to identify manipulation, document evidence, and report genuine violations.
September 16, 2026
ReviewsReporting a suspicious Google review is only the beginning. Once you flag it, Google evaluates the content against its policies and decides whether there is a violation.
September 14, 2026
ReputationA business can have Google Alerts running and still miss the reputation issue that matters most. Effective monitoring means deciding what to watch, separating important signals from noise, and knowing when Google Alerts is no longer enough.
September 10, 2026
ReputationIf you have ever wondered what ChatGPT says about my company, there is a good reason to check. AI chatbots are becoming part of how people research businesses, products, professionals, and services.
September 9, 2026
ReputationA business can have a strong product, loyal customers, and still miss what people are saying about it online. A negative review, forum post, news story, or social mention can spread before anyone on the team notices.
September 7, 2026
ReputationYour online reputation can change long before your team notices it.
September 3, 2026
ReviewsIf you're deciding where to invest your time, you're asking the wrong question if you're looking for a single winner. The right platform depends on how customers find you, how they buy from you, and what type of business you run.
September 1, 2026
ReviewsIf you manage a franchise or oversee multiple business locations, you already know that one unhappy customer can affect far more than a single storefront.
August 26, 2026
ReviewsLearn how to get more reviews on your Google Business Profile the right way. Discover how to ask customers, use review links, and avoid FTC violations.
August 24, 2026
ReviewsIs review gating legal? Understand the FTC fake reviews rule and Google's review gating policies. Learn how to collect customer feedback without legal risk.
August 20, 2026
ReviewsMaster online review management with this complete 2026 guide. Learn how to monitor feedback, respond to customers, avoid review gating, and build brand trust.
August 17, 2026
ReviewsDiscover the best review management software of 2026. Compare top tools like SocialPilot, Podium, Swell, and Birdeye to build trust and manage feedback.
August 14, 2026
Online reputation management, explained without the jargon — what it is, how it works, and when you need it.
July 10, 2026
