Author
VP of Operations, ReputationTeam
Ed Cilurso leads reputation strategy at ReputationTeam, a WebiMax company, where he has spent more than a decade helping brands, executives, and individuals take control of how they appear online.
Ed has guided hundreds of clients through everything from routine review management to full-scale crisis response — turning damaging search results into pages clients are proud of. His work has been featured alongside ReputationTeam's #1 rankings from Business.com and Newsweek.
When he's not dissecting Google's latest algorithm shift or the rise of AI search, Ed writes practical, no-nonsense guides on protecting your name, your business, and your peace of mind online.
ReviewsLearn how to get more reviews on your Google Business Profile the right way. Discover how to ask customers, use review links, and avoid FTC violations.
August 24, 2026
ReviewsIs review gating legal? Understand the FTC fake reviews rule and Google's review gating policies. Learn how to collect customer feedback without legal risk.
August 20, 2026
ReviewsMaster online review management with this complete 2026 guide. Learn how to monitor feedback, respond to customers, avoid review gating, and build brand trust.
August 17, 2026
ReviewsDiscover the best review management software of 2026. Compare top tools like SocialPilot, Podium, Swell, and Birdeye to build trust and manage feedback.
August 14, 2026
Online reputation management, explained without the jargon — what it is, how it works, and when you need it.
July 10, 2026
93% of impressions start with a search. Here's how to audit and own your first page of Google results.
July 2, 2026
ChatGPT, Gemini, and AI Overviews now summarize your reputation in a sentence. Here's how to influence what they say.
June 24, 2026
A practical quarter-long plan to build an executive presence that dominates your search results.
June 12, 2026
Research shows a single negative article on page one can cost you up to 22% of potential customers.
May 28, 2026
Bad press fades — if you follow through. The proven sequence for recovering your narrative after negative coverage.
May 14, 2026
The right response can turn a 1-star review into a customer-winning moment. Here's exactly what to say.
July 8, 2026
Fake, off-topic, and policy-violating Google reviews can be removed. Learn which qualify and how to flag them.
June 30, 2026
No fake reviews, no bribes — just a repeatable system that turns happy customers into vocal advocates.
June 18, 2026
Yelp's recommendation software filters out legitimate 5-star reviews every day. Here's how it works.
June 4, 2026
Review bombing and competitor sabotage are real. Here's how to identify, document, and remove coordinated fake reviews.
May 20, 2026
Ten locations or a thousand — the principles are the same. Centralize monitoring, localize responses.
May 6, 2026
Most reputation damage compounds silently for months before anyone notices. Monitoring is the early-warning system.
July 6, 2026
Google Alerts catches a fraction of what's said about you. Learn what slips through and how to close the gaps.
June 20, 2026
Sentiment ratio, first-page ownership, review velocity — the numbers that actually predict reputation health.
June 6, 2026
Viral complaints start small. A practical guide to spotting social media threats in the first hour, not the first headline.
May 22, 2026
