Personal Branding for Executives: A 90-Day Playbook

Executives are searched constantly — by boards, journalists, candidates, and partners. A thin online presence is a liability; a strong one is leverage.

Days 1–30: claim and complete every profile that matters. LinkedIn, company bio, industry directories. Use the same headshot, title, and narrative everywhere.

Days 31–60: publish. One thought-leadership article on a respected industry site outranks a dozen empty profiles. Aim for two quality placements this month.

Days 61–90: amplify and monitor. Share your placements, seek podcast or panel appearances, and set up alerts so you know the moment something new appears in your results.