Reputation

Your Google First Page Is Your Business Card — Treat It That Way

Ed Cilurso
Ed Cilurso

July 2, 2026

Before a prospect calls you, they Google you. Before an investor takes a meeting, they Google you. Your first page of results is doing more first impressions than you are.

Start with an audit: search your name in an incognito window and score each of the top ten results as positive, neutral, or negative. That's your baseline.

Then build out your owned assets — website, LinkedIn, industry profiles, published articles. Each strong asset you control is one less slot available for something you don't.

Owning your first page isn't a one-time project. Rankings shift, new content appears, and AI search adds a new layer. Review your results monthly and act on changes early.

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