The Power of Public Opinion
March 26th, 2014 by Reputation Team
It has been said in the past that a business can’t hope to please all of the people all of the time, but this should never be an excuse to allow poor customer service or unpleasant company representation to become the norm. We live in a society where the customer is always right, and any proof of the contrary can cause a significant amount of trouble for not only the offending company, but also its owner. Before you make the mistake of disregarding a customer who may have endured an unpleasant experience while doing business with you, consider the damage that can be done with a single negative review.
As the owner of a business, you are the identity that people trust when they invest their time or money in your company. Most customers are levelheaded and are willing to overlook grievances if they are fixed in a timely matter. Failing to do so, however, only justifies the customer’s fear that your business is corrupt or dishonest. Since the quality of a company is perceived as a direct reflection of the owner’s intention, the negative features people experience will also be attributed to whoever is in charge. In no time at all, due to a single overlooked and displeased individual, your reputation could be destroyed.
With the internet connecting billions of people on a daily basis, information is traveling faster than it ever has in the history of mankind. One complaint can reach the eyes of an entire country in the matter of a few seconds, and trying to stop it once it has begun can be like swimming upstream. If you are experiencing the difficult task of undoing the effects of a negative review, the best course of action is to seek out assistance from an experienced internet marketing firm. The right firm will have the knowledge, skill, and means to repair the damage that has been done to the name of your business faster and more effectively than could ever be done alone.
Has your personal or professional name been undeservedly sullied due to an unfair review? How has an internet marketing firm solved the situation?